Glen Oaks Power Presentations – Chapter 3: Capturing Audience Attention…..

Neutral may be the best way to describe an audience just before you begin your presentation.  It’s up to you to create the “first impression.”  You need to create an interest in you, the presenter, with the first statement you make or the first thing you do.  Crash through the ho-hum attitude that the audience has at the start and engage everyone to whom you’re about to speak.  Carpe diem (Seize the Day) as the Romans would say.

 

The term we use at Glen Oaks Escrow for the statement that seizes the day, is the “Ho-hum Crasher.”  It breaks through the neutral feeling the audience has and creates engagement.  Everyone is listening for the next words, the next idea.  Here are some tips to remember when crafting your “Ho-hum Crasher.”  It needs to be..

 

Ø      Appropriate for the audience

Ø      Ethical/Moral

Ø      Legal

 

Above all, remember that the Ho-hum Crasher must capture the attention of the audience.   Here two  examples:

 

 

Ø      Presenting to escrow officers the importance of closing on time:

 

“Time is money!”

(make this statement while holding up a watch in one hand and dollar bills in the other)

 

 

Ø      Explaining to a group of empty nesters why funding the state university system is critical

 

“A student today, your surgeon when you’re retired….”

 

These examples are not wild or crazy.  No costumes were needed (they are generally optional) and no jokes were told.  The statements simply yet powerfully grabbed the attention of the audience; in this case you, the reader.   By the way, the principles we’re demonstrating here work as well in writing as they do in any verbal presentation.   

 

Now you understand how to capture attention, how to create the first impression you want using the “Ho-hum Crasher.”  Next time you’ll learn how Glen Oaks Escrow knows to focus that attention!  You’ll learn, just as the Glen Oaks Escrow team has learned,  to use the “Why Bring-That Up” principle to create maximum  impact!

 

 

 

For more information contact Hugh McAllister, Director of training at Glen Oaks Escrow.  He can be reached by phone at 818-459-1202 or by e-mail at hmcallister@glenoaksescrow.com

 

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